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Apple’s new privacy controls will limit brands advertising

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Image: Apple Privacy

This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to watch users, build a profile, and subsequently show ads during browsing.

Calls of a “seismic shift” in mobile advertising, a 100 billion dollar market, will impact fashion companies who significantly use tracking to reach consumers. We’ve all been there: shopping online and clicking on a certain item, say a pair of shoes. Those same shoes will show up on your favourite news website, Google search, on mobile, on desktop, and follow you wherever ads can be placed.

It is likely a majority of iPhone users will decline allowing companies to collect data and opt out of being tracked. Apple has already ruffled the feathers of Facebook Inc, a company that relies solely on advertising for its revenue. Advertising will be less effective if companies don’t have data to directly communicate with users.

Why now?

Apple has said it wanted to give its customers more control over whether data collected on them by apps is shared with third parties. Some apps request access to more data than is required to provide their service.

What happens with user data?

The exchange of information can go to advertising networks, advertising publishers, attribution and measurement providers, data brokers, other private companies and even governmental organizations, says Apple. Social media and ad tech companies either face or have paid millions in fines for using personal data for purposes outside those they had specified to the user at the time of collection.

Apple has less use for data than Facebook, as it generates revenue from selling devices and services, rather than advertising.

To see an example of how your data is processed, read Apple’s “A Day in the Life of your Data.”

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fashion

Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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