Connect with us

Fashion

Bloomingdale’s focuses on sustainability with new Stella McCartney collab

Avatar

Published

on

Bloomingdale's focuses on sustainability with new Stella McCartney collab

Bloomingdale’s has launched a two-month activation to introduce its customers to sustainable fashion. The department store opened Stellabration within The Carousel @ Bloomingdale’s – the retailer’s rotating pop-up shop in the 59th street flagship that changes every two months.

Stellabration honors Stella McCartney’s leadership in sustainability, offering a selection of her brand’s collections and items inspired by her efforts. The genderless Shared collection and accessories from the Spring 2021 and Restort 2021 collections are available in the pop-up and its digital counterpart.

“Bloomingdale’s is thrilled to partner with Stella McCartney for The Carousel @ Bloomingdale’s,” Kevin Harter, Bloomingdale’s vice president of integrated marketing, told FashionUnited. “Between the craftsmanship behind her incredible designs and leadership in sustainability, we knew there was a strong story we could tell through the Stellabration pop-up.”

Bloomingdale's focuses on sustainability with new Stella McCartney collab

Bloomingdale’s educates consumers on sustainable lifestyle choices through pop-up

Visitors to Stellabration can not only shop fashion and accessories made sustainably, but also discover a range of lifestyle products across home, beauty and dining that support a more eco-conscious lifestyle.

“Change has always been about being more in tune with Mother Earth and her creatures and using the fashion industry as a platform to make the message desirable,” McCartney said in a press release. “I’ve been working towards this change in the fashion industry for many years, proving that you don’t have to sacrifice style for the sake of sustainability. Living sustainably can start by making small changes, and even these small steps can have a positive impact on the environment.”

The pop-up offers items including reusable Stasher bags, Gir reusable travel straws and the LARQ self-cleaning water bottle that allow users to easily reduce, reuse and recycle – with prices for such items as low as 14 dollars. Bloomingdale’s is also offering exclusive Stellabration products with the same motive, including reusable tote bags, cosmetic bags, patches and face masks, which raise awareness for sustainability issues through printed messages such as “I Am Not Disposable.”

Stellabration will run at Bloomingdale’s through May 17.

Images: Bloomingdale’s

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Video: Anne Barge SS22 collection

Avatar

Published

on

By

Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

Continue Reading

Fashion

Fila collaborates with Flock Together initiative on capsule

Avatar

Published

on

By

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
Continue Reading

Fashion

Video: Jenny Yoo SS22 collection

Avatar

Published

on

By

Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

Continue Reading

Trending

Copyright © 2021 GangMag.com