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Demand for vintage clothing skyrockets during lockdown

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Consumers are being inspired by nostalgia for retro fashion during lockdown, with new research suggesting a soaring demand for vintage clothing in the UK.

According to UK vintage retailer Cloak Vintage, Google Shopping searches for vintage fashion has skyrocketed, due to the popularity of 1980s themed shows being binge-watched and an increase in online shopping.

Google Shopping searches for ‘Vintage Shirts’ increased by 94 percent in December 2020, and again by 50 percent in March 2021, while ‘80s Sweater’ searches saw a “huge spike” in the last week of February.

Social media is also driving vintage demand, with the hashtag #VintageClothing and #VintageFashion both being used on more than 10 million posts in 2021.

Cloak Vintage explains that it is being driven by the popularity of 1980s shows like It’s A Sin, with the hashtag #1980s being used for 2,056,250 posts, and #80sFashion for 1,735,984 posts.

Over the last six months, Cloak Vintage, known for selling retro clothing for men and women, has reported a 134 percent increase in revenue and an 80 percent increase in traffic.

Robert Wisely, managing director of Cloak Vintage, said in a statement: “The 1980s were a really iconic time for fashion, and it’s amazing to see it coming back in such a big way. For a long time, muted colours and simple shapes were a big trend thanks to influencers like the Kardashians, but we’re seeing a huge surge in bright, bold fashion that makes a statement.

“The popularity of shows like ‘It’s a Sin’ and ‘Stranger Things’ has undoubtedly impacted our nostalgia for retro fashion, and combined with the time spent binge-watching due to lockdowns, and an increase in online shopping, we’ve seen a staggering spike in sales and traffic.

“It’s great to see a move away from fast fashion, and into more eco-friendly and sustainable fashion options.”

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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