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Ex-Warehouse executives launch new sustainable brand Albaray

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Ex-Warehouse executives launch new sustainable brand Albaray
Three former Warehouse executives are launching a new sustainable womenswear brand from April, called Albaray.

First revealed by John Lewis in February as one of its new 50 fashion and beauty brands, Albaray will launch with a selection of dresses, separates and loungewear.

Albaray is a sustainable start-up founded by chief executive Paula Stewart, former group chief product officer of Oasis and Warehouse Group, chief creative officer Karen Peacock, ex-design director at Warehouse, and chief commercial officer Kirstie Di Stazio, former commercial director at Warehouse.

The womenswear brand aims to target 25 to 50-year-old women, who are looking for high quality, sustainable clothes that, simply put, “don’t cost the earth,” explains the brand in a press statement, with prices under 90 pounds.

Placing sustainability at its core, Albaray will use 100 percent eco-viscose and 100 percent organic cotton in the majority of its products. The womenswear label will also use recycled materials for product labels and recycled and recyclable paper for its swing tags.

Launching direct-to-consumer via its own website from early April, Albaray will also be available on John Lewis and Next websites in the same month and will be sold in five John Lewis stores when retail reopens on April 12.

Commenting on the launch, Stewart, chief executive at Albaray, said in a press release: “It’s incredible to think about where we all were a year ago – pre-Covid, pre-administration. It’s been a year of enormous change. The pandemic forced us to press pause and reflect on the fashion industry and how we feel it should move forward.

“Subsequently, we have decided to take a more thoughtful approach, talking to a like-minded, environmentally conscious customer, who (like us) loves clothes, but is now questioning the impact of fashion. We believe we should all be buying better and buying less; we also firmly believe that good quality, sustainable clothes shouldn’t just be available at great expense.”

New sustainable womenswear brand Albaray to launch in April

The debut Albaray collection for spring/summer 2021 will feature 85 options, including jersey T-shirts and vests, shorts, dresses, loungewear and jumpsuits, while knitwear will launch for autumn. A key piece from the first collection is a yellow polka dot dress with a shirred waist.

Discussing the design approach, Peacock, chief creative officer, explained: “With our first Albaray collection, there is definitely a nod to the fact that comfortably working from home may well continue for a while yet (yes, there’s a track pant!), but what I’m most excited about is all the colour we’ve used and the prints we’ve created for the dresses in our first collection – I think it’s pretty clear that we’re all ready to have a little fun with fashion again!

“The brand ethos for Albaray is, first and foremost, to design great clothes that women will love. Then, at every stage of the process, we asked ourselves “what is sustainable about this?” If the answer is nothing then we don’t make it – we have to commit to trying as hard as we can to lessen the impact that fashion has on the planet. By choosing a sustainable source of viscose for our printed tops and dresses, organic cotton for our loungewear, we believe that is a step in the right direction.”

Albaray launches less than a year after Warehouse fell into administration in May 2020, and even before launching it has secured retail partnerships with John Lewis and Next, as retailers look to offer consumers more sustainable fashion options.

“Being a start-up has given us the opportunity to build a brand with values that we are passionate about. We care about our people, our practices and the planet – and every step of our supply chain has been considered to reflect our values,” said Di Stazio, chief commercial officer.“We are exclusively working with factories with whom we have long-standing relationships and trust to not only deliver a great quality product, but who we know are committed to looking after the people that make our clothes. Our retail partners John Lewis and Next have also been incredibly supportive and we are thrilled to be launching our brand alongside them.”

Di Stazio added: “What began as a Zoom conversation between friends and colleagues, is now a very real collection of beautiful, women’s clothes; we can’t wait to see them out and about (as we all hope to be) this summer.”

Albaray launches in the UK beginning of April 2021, available via albaray.co.uk, next.co.uk, johnlewis.com and selected John Lewis stores. Retail prices range from 22 pounds for jersey tops to 89 pounds for a jumpsuit, with sizing ranging from UK 8 – 18.

Image: courtesy of Albaray

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Womenswear SS22 color trends

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Womenswear SS22 color trends

Colour is key for consumers and SS22 saw fresh palettes that echoed the renewed sense of optimism happening amongst consumers. Soft eco influences, gender-fluid nostalgia and vibrant combinations bursting with positivity sought to reflect broader societal trends whilst still capturing the season’s playful mood.

Trendstop brings FashionUnited readers a first look at the key womenswear colour inspirations emerging on the Spring Summer 2022 catwalks.

Dry Leaf

Dry Leaf sees vintage influences meeting eco outlooks. A beautiful, natural colourway, it illustrates the importance of colour transeasonality. An innovative, emerging yet simultaneously timeless shade of green, Dry Leaf speaks to consumer desire for longevity and versatility and encompasses both feminine and masculine traits. In its merging of seasons and notions of gender, the colour is indicative of the cultural and mindset shifts happening across global society.

Womenswear SS22 color trends

Boyhood Blues

Boyhood Blues, shades often worn by boys in childhood, offer a more playful interpretation on a classic tone, with a touch of nostalgia underpinning the palette. Adopting traditionally boyish tones for womenswear reflects the move towards gender-neutral dressing. As trends begin to move more slowly and transeasonality increases in importance, vibrant spring-like shades transcend the seasons and work equally well into Fall.

Womenswear SS22 color trends

Playful Optimism

A key colour grouping for SS22, playful Optimism with its heightened sense of colour expression reflects the sense of joy entering the market as consumers gain more positive outlooks for the future. Though hues are vivid there is still a high level of curation, intelligence and thoughtfulness put into colour combinations. Although the palette is fun, it is not frivolous, maintaining the artfulness of the designs.

Womenswear SS22 color trends

Exclusive Offer:

FashionUnited readers can get free access to Trendstop’s Spring Summer 2021 Key Colour Directions Report. Simply click the banner to receive your free report.

Womenswear SS22 color trends

Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.

AUTHOR: AFP

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Video: Sarah Nouri SS22 collection

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Video: Sarah Nouri SS22 collection

In this video, fashion label Sareh Nouri has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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VF posts revenue and earnings growth, raises outlook

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Image: Supreme

Revenue at VF Corporation increased 23 percent or 21 percent in constant dollars to 3.2 billion dollars. Excluding the impact of acquisitions, the company said in a release, revenue increased 19 percent or 17 percent in constant dollars, driven by the EMEA and North American regions, which experienced a negative impact from Covid-19 in the prior year period.

VF’s wholesale business continues to be materially impacted by the timing of shipments due to port delays and logistics challenges.

“While the recovery has been impacted by further pandemic-related disruptions, we continue to see accelerating demand signals across our business, and our ability to reaffirm our fiscal 2022 revenue and earnings outlook is a clear testament to the resiliency and optionality of our model,” said Steve Rendle, VF’s chairman, president and CEO.

VF reports earnings growth in Q2

Gross margin for the quarter increased 290 basis points to 53.7 percent, and on an adjusted basis, gross margin increased 300 basis points, including a 20 basis point positive impact from acquisitions, to 53.9 percent.

Operating income on a reported basis was 558 million dollars and on an adjusted basis, operating income increased 56 percent or 53 percent in constant dollars to 534 million dollars, including an 8 million dollars contribution from acquisitions. Operating margin on a reported basis was 17.5 percent, while adjusted operating margin increased 360 basis points, including a 30 basis point negative impact from acquisitions, to 16.7 percent.

The company added that earnings per share were 1.18 dollars on a reported basis and on an adjusted basis, earnings per share increased 66 percent or 63 percent in constant dollars to 1.11 dollars, including a 2 cents contribution from acquisitions.

VF raises full year outlook, expects 30 percent revenue growth

VF added that for the full year revenue is expected to be approximately 12 billion dollars, reflecting growth of around 30 percent, including an approximate 600 million dollars contribution from the Supreme brand.

By segment, revenue for outdoor is now expected to increase between 25 percent and 27 percent versus the previous expectation of a 24 to 26 percent increase; revenue for active is now expected to increase between 35 percent and 37 percent versus the previous expectation of a 37 to 39 percent increase; revenue for work is now expected to increase between 19 and 21 percent versus the previous expectation of a 16 to 18 percent increase. International revenue is expected to increase between 24 percent and 26 percent.
By geographic region, in the EMEA region, revenue is expected to increase between 30 percent and 32 percent. In the Asia Pacific region, revenue is expected to increase between 12 percent and 14 percent. And, in the Americas (non-U.S.) region, revenue is expected to increase between 30 percent and 32 percent.

Direct-to-consumer revenue is now expected to increase between 34 percent and 36 percent versus the previous expectation of 39 percent and 41 percent, including Digital revenue growth of about 20 percent versus the previous expectation of 29 and 31 percent.

Adjusted gross margin is expected to be around 56 percent, which represents an estimated increase of around 270 basis points. Adjusted operating margin is expected to increase around 500 basis points to around 13 percent. VF further said that adjusted earnings per share is expected to be around 3.20 dollars, including an approximate 25 cents contribution from the Supreme brand.

VF’s board of directors declared a quarterly dividend of 50 cents per share, payable on December 20, 2021, to shareholders of record on December 10, 2021.

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