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Ex-Warehouse executives launch new sustainable brand Albaray

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Ex-Warehouse executives launch new sustainable brand Albaray
Three former Warehouse executives are launching a new sustainable womenswear brand from April, called Albaray.

First revealed by John Lewis in February as one of its new 50 fashion and beauty brands, Albaray will launch with a selection of dresses, separates and loungewear.

Albaray is a sustainable start-up founded by chief executive Paula Stewart, former group chief product officer of Oasis and Warehouse Group, chief creative officer Karen Peacock, ex-design director at Warehouse, and chief commercial officer Kirstie Di Stazio, former commercial director at Warehouse.

The womenswear brand aims to target 25 to 50-year-old women, who are looking for high quality, sustainable clothes that, simply put, “don’t cost the earth,” explains the brand in a press statement, with prices under 90 pounds.

Placing sustainability at its core, Albaray will use 100 percent eco-viscose and 100 percent organic cotton in the majority of its products. The womenswear label will also use recycled materials for product labels and recycled and recyclable paper for its swing tags.

Launching direct-to-consumer via its own website from early April, Albaray will also be available on John Lewis and Next websites in the same month and will be sold in five John Lewis stores when retail reopens on April 12.

Commenting on the launch, Stewart, chief executive at Albaray, said in a press release: “It’s incredible to think about where we all were a year ago – pre-Covid, pre-administration. It’s been a year of enormous change. The pandemic forced us to press pause and reflect on the fashion industry and how we feel it should move forward.

“Subsequently, we have decided to take a more thoughtful approach, talking to a like-minded, environmentally conscious customer, who (like us) loves clothes, but is now questioning the impact of fashion. We believe we should all be buying better and buying less; we also firmly believe that good quality, sustainable clothes shouldn’t just be available at great expense.”

New sustainable womenswear brand Albaray to launch in April

The debut Albaray collection for spring/summer 2021 will feature 85 options, including jersey T-shirts and vests, shorts, dresses, loungewear and jumpsuits, while knitwear will launch for autumn. A key piece from the first collection is a yellow polka dot dress with a shirred waist.

Discussing the design approach, Peacock, chief creative officer, explained: “With our first Albaray collection, there is definitely a nod to the fact that comfortably working from home may well continue for a while yet (yes, there’s a track pant!), but what I’m most excited about is all the colour we’ve used and the prints we’ve created for the dresses in our first collection – I think it’s pretty clear that we’re all ready to have a little fun with fashion again!

“The brand ethos for Albaray is, first and foremost, to design great clothes that women will love. Then, at every stage of the process, we asked ourselves “what is sustainable about this?” If the answer is nothing then we don’t make it – we have to commit to trying as hard as we can to lessen the impact that fashion has on the planet. By choosing a sustainable source of viscose for our printed tops and dresses, organic cotton for our loungewear, we believe that is a step in the right direction.”

Albaray launches less than a year after Warehouse fell into administration in May 2020, and even before launching it has secured retail partnerships with John Lewis and Next, as retailers look to offer consumers more sustainable fashion options.

“Being a start-up has given us the opportunity to build a brand with values that we are passionate about. We care about our people, our practices and the planet – and every step of our supply chain has been considered to reflect our values,” said Di Stazio, chief commercial officer.“We are exclusively working with factories with whom we have long-standing relationships and trust to not only deliver a great quality product, but who we know are committed to looking after the people that make our clothes. Our retail partners John Lewis and Next have also been incredibly supportive and we are thrilled to be launching our brand alongside them.”

Di Stazio added: “What began as a Zoom conversation between friends and colleagues, is now a very real collection of beautiful, women’s clothes; we can’t wait to see them out and about (as we all hope to be) this summer.”

Albaray launches in the UK beginning of April 2021, available via albaray.co.uk, next.co.uk, johnlewis.com and selected John Lewis stores. Retail prices range from 22 pounds for jersey tops to 89 pounds for a jumpsuit, with sizing ranging from UK 8 – 18.

Image: courtesy of Albaray

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Fashion

GREYDER LAB AW21 Collection – Made of new innovative materials like cactus leather

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GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

YES, the sustainable footwear fashion brand of this moment GREYDER L A B has launched its first Fall/Winter collection! Although saying goodbye to summer comes a little too soon for some, many are also looking forward to combining their outfits again with different layers that include jackets, long pants and cool high boots of recycled materials from the GREYDER L A B brand!

The Fall/Winter Collection ’21 is about the ‘Class of the Future’. GREYDER L A B ‘s aim is to show and teach people how to make the world a little better and more sustainable, together, in a fashionable, funky and positive way. Where people are open to new things, chill with each other and laugh with each other. Where every single person can be themselves. To create something cool for each, in the most sustainable way by using materials such as cactus, PET-bottles fished from the sea, coffee waste, gym floors, recycled cotton, cork and sugarcane.

Upgrade your look and go for a new style with GREYDER L A B men’s high tops. In GREYDER L A B ‘s fall men’s collection, you’ll find a huge selection of sustainable materials, different colors and different styles. All to express yourself.

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

High-top JAKE

Say hello to JAKE, high-top JAKE. Of which the upper is made of a mix of Recycled Canvas and LWG leather, and the sole is made of Recycled Rubber and Coffee Waste. With its leather lining and comfortable removable Leather Working Group leather footbed, which is by the way implemented in every model, you not only create a winning style, but also walk mega comfy!

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Images: White sneaker: BOB – Made of LWG-leather, Recycled TR and Recycled Cork
Red sneaker: VLAD – Made of Recycled Canvas, Recycled TR and LWG leather

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Beige lace-boot: CARLY – Made of Recycled PET bottles and LWG leather

Boost your shoe collection with sustainable fashion of GREYDER L A B ’s collection of versatile women’s sneakers and boots for the new season. Whether you go for cactus material or LWG leather… From knee-high casual boots to chunky boots, and everything in between, GREYDER L A B’s new collection of women’s boots has something for everyone. Whether it is a chelsea or a high-knee boot, both look killer with tights with a cool dress or frayed jeans. Besides that, with every GREYDER L A B shoe they will invest in preserving nature with their GREYDER L A B Forest Fund. So, what are you waiting for? Greyder Lab’s new collection of women’s boots will nail your wardrobe!!

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leatherGREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Meet Boot RUBY

A must-have for each women’s feet! The upper is made of Leather Working Group leather and Thermoplastic Rubber. And, because these eco boots are made on a basis of custom-made shoe lasts and because they have a removable Leather Working Group leather footbed, they give you excellent foot-support as well. Ruby is also available in gold, made from cactus.

Read more about GREYDER LAB on the brandpage: fashionunited.com/companies/greyder-lab

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Nilit partners with The Ocean Foundation

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Image: Sensil Facebook

Nylon brand Nilit has partnered with The Ocean Foundation on its Blue Resilience Initiative.

Joining The Ocean Foundation’s Blue Resilience Initiative, the collaboration aims to protect essential ocean meadows and other coastal habitats. According to Nilit, marine grasslands are being damaged at the rate of two football fields per hour. As important oceanic ecosystems, the grasslands help to reduce global warming by taking CO2 from the atmosphere.

Nilit, which also owns sustainable brand Sensil, has previously stated that protecting the oceans and reducing CO2 is part of its Total Product Sustainability Program. Recently, it reduced CO2 emissions at its main facility, and has utilised clean energy techniques at its manufacturing plants.

“NILIT and The Ocean Foundation can affect both sides of the ocean health equation and, together, make a more substantial impact on the well-being of our oceans and our planet,” said head of global marketing at Nilit, Sagee Aran.

The Ocean Foundation’s Blue Resilience Initiative focuses on coastal reconstruction and providing carbon offsets for foundations, corporations, donors and events. Its work notes the ecological and social impact that coastal areas have on the world, with man made infrastructure degrading nature’s natural defense mechanisms. The Blue Initiative seeks to restore and protect these coastal habitats.

“We are excited to join in The Ocean Foundation’s crucial work to protect the marine ecosystems that sustain life in the oceans and on land,” said Aran. “The Ocean Foundation investment, we have expanded our vision far beyond the traditional supply chain structure so that we can more rapidly and effectively bring about positive environmental impact.”

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Nordstrom and Nike partner with Black Owned Everything

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Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

Multibrand retailer Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder Zerina Akers.

The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed alongside new Nike and Jordan collections in the Nordstrom x Nike dedicated online space.

Labels included in the curation are William Okpo, Sammy B, L’Enchanteur and handbag designer Brandon Blackwood.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“When we launched Black Owned Everything back in February of this year, partnerships like Nordstrom x Nike were exactly the type of activations I had in mind to amplify the reach of the Black designers whom I work with and mentor,” said Akers, in a release.

She continued: “This intersection of well-established brands and emerging designers is where the progress of Black Owned Everything’s mission takes place.

“The inclusion of these selected designers is a big step for their individual career paths and an even bigger step in the right direction for the American marketplace and beyond.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“This curation is a fun mix of fashion and lifestyle pieces for the people who are keen to street trends and enjoy functionality.”

Simultaneous with the online presence of the collection, Black Owned Everything merchandise will also be available at four Nordstrom x Nike pop-ups in US-based Nordstrom stores.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
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