Connect with us

Fashion

Fashion Leadership Requires Vision and Skills

Avatar

Published

on

Fashion Leadership Requires Vision and Skills

As the fashion industry continues to corporatize and globalize, it requires executive leadership that understands the complexity of turning design into product; that understands the emotional and functional needs of the consumer and balances that with the financial objectives of the shareholder. It requires someone with creativity, vision, practical skills and flexibility. And now more than ever, it requires an understanding of an omni-channel framework driven by digital engagement and cutting-edge technology.

If you would rather listen to this story, you can find the full podcast featuring Renee Cooper by clicking here.

And while in the past, it was typical for a merchant or buyer to move up through the ranks into management roles and then the executive offices of a fashion brand, it’s now just as likely to see MBA graduates in the C-Suite, often without any fashion experience at all. Both scenarios come with their own pluses and minuses. However, according to Renee Cooper, a professor in the School of Business at the Fashion Institute of Technology, the ability to lead is fundamental. She states, “After all, a leader influences people to follow, whereas a manager gets people to work for them, thereby executing the leader’s mission.”

Renee believes that in today’s evolving fashion industry the key challenge for any business leader is building a sustainable, competitive advantage beyond products and services. “It’s not just about members sitting at the board table or majority stockholders. Today, the C-suite must ensure the demands of the customers, employees, and the communities in which they operate.” And they must do with this more transparency, authenticity and empathy. For example, “Fashion business leaders should recognize the benefits of diversity and inclusion and put initiatives into action. Not only talk the talk, but walk the walk.” She emphasizes, “Look at your executive team leaders. Look at your candidate pool. Look at the current committed members of the organization who have never been given the recognition, title and salary for their contributions over the years.”

However, this important focus on the qualitative aspects of competitive advantage cannot forego a more traditional, quantitative approach, one that ensures the perfect price and product mix. “Shareholders should be looking for data driven, strategic, decision-making to optimize sales in a highly competitive online world—omni-channel strategies enforcing and ensuring synergy from store to online.” And she adds, “There must be supply chain fortification, which then enables speed to market.”
And finally, Renee says that today’s fashion leaders must invest in sustainable business practices. Not only is it a way for companies to invest in their futures, it’s recognizing their role in a global economy; it’s seeing the bigger picture. She suggests leaders look to companies like Patagonia for inspiration underlining their theme: “everything we make has an impact on the planet.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Video: Anne Barge SS22 collection

Avatar

Published

on

By

Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

Continue Reading

Fashion

Fila collaborates with Flock Together initiative on capsule

Avatar

Published

on

By

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
Continue Reading

Fashion

Video: Jenny Yoo SS22 collection

Avatar

Published

on

By

Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

Continue Reading

Trending

Copyright © 2021 GangMag.com