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First look: Gucci collaborates with Balenciaga

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The fashion rumour mill was in overdrive this week with the suggestion that Gucci was collaborating with Balenciaga, which would mark a new era in high fashion tie-ups, well the rumours are true.

Balenciaga’s silhouettes have been given the Gucci treatment – think logos, crystal embellishments and branded necklaces.

Gucci and Balenciaga branding has been plastered across strong-shouldered coats and a sequinned skirt suit, while Balenciaga’s hourglass tailored jackets have been dotted with Gucci’s iconic interlocking double G monogram.

While it isn’t unusual for designers to launch collaborations with other brands, normally high fashion team up with streetwear labels and brands, such as Nike, Supreme and The North Face. Maybe this collaboration came about as Balenciaga is a stablemate of Gucci at Kering, and we could see more major labels coming together.

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courtesy of Gucci

The collaboration was unveiled during Gucci’s ‘Aria’ autumn/winter 2021 show to mark the Italian fashion house’s 100th anniversary, with a film directed by Floria Sigismondi, in collaboration with Alessandro Michele in the imagined surroundings of London’s Savoy Hotel refitted as a nightclub.

In the show notes, Michele, Gucci’s creative director said that the collection in part paid homage to the former Gucci lead Tom Ford, as well as Balenciaga’s Demna Gvasalia, while also highlighted the label’s equine heritage.

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“I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford,” said Michele in the notes sent out after the show. “I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci, transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring.”

Gucci celebrates 100th anniversary with Balenciaga collaboration

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courtesy of Gucci

The collection has a horsey feel, from voluminous jodhpurs to harness necklaces and saddlebags worn around the waist to paddock boots, equestrian jackets with exaggerated shoulders and cropped sleeves, riding helmets, and even jockey-inspired silk blouses.

The tailoring was a highlight with velvet trouser suits in teal and navy blue, suits for women featuring thigh-high side splits on the skirt, as well as suits fully covered in sequins. The brand’s Flora pattern was also seen in an all-over motif on a suit with added Balenciaga branding.

There was also a lot of exaggerated features, such as a cloak coat with large pleated sleeves, a vibrant pink jacket with feathered sleeves, and slouchy oversized knitwear with sporty cut-out and zip detailing.

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courtesy of Gucci

The Tom Ford sex appeal came across in the eveningwear with feathered maxi skirts styled with sequinned bustiers, sheer lace dresses, bejewelled tops, and a striking gold pleated maxi dress.

Michele, added in the show notes: “Gucci becomes for me a hacking lab, made of incursions and metamorphoses. An alchemical factory of contaminations where everything connects to anything. A place where thefts and explosive reactions happen: a permanent generator of sparkles and unpredictable desires.

“On this occasion, then, I want to honour my filial affection betraying the legacy that was handed down to me. Because the promise of a never-ending birth is only renewed through an evolving capacity.”

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my alt text
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Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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