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In The Style reports soaring full-year sales following AIM listing

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Image: In the Style

Manchester-based fashion e-tailer In The Style has reported “strong sales momentum” ahead of expectations for the 12 months to March 31.

The womenswear retailer, which debuted on the London Stock Exchange’s AIM market last month, said it expects turnover for the year, which is subject to audit, to be no lower than 44.5 million pounds, which would represent a 130 percent increase on the prior year.

Sales through the proprietary In The Style app increased by more than 400 percent and represented 55 percent of total sales during the period compared to 19 percent the year before.

The company did not disclose its net income for the year.

Asda partnership

It also announced a new partnership with Asda, which will see In The Style introduce selected ranges to approximately 100 Asda stores across the UK in the first quarter of FY22.

Founded in 2013, In The Style has been growing rapidly in recent years and has continued to perform well during the pandemic as lockdowns accelerated the shift of shoppers to online channels.

New customers acquired during the year grew 19 percent to 420,000.

The company said that in light of its strong trading performance, prior to the year end it returned financial support previously claimed under the Coronavirus Job Retention Scheme.

The group ended the period with 11.9 million pounds in cash.

“We have maintained our strong momentum since our successful IPO and delivered a very good performance for the year,” said founder and CEO Adam Frisby in a statement. “Our collaboration model creates a strong customer connection, drives highly efficient customer acquisition marketing metrics, and gives us exposure to a broad range of customers.”

The brand, which uses an influencer collaboration model, was valued at 105 million pounds when it floated last month.

“We look forward to building on this momentum into FY22 to deliver our growth plans and create further value to all stakeholders,” Frisby said.

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fashion

Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Fashion

Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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