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Kontoor Brands expands water-saving Indigood program

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Kontoor Brands expands water-saving Indigood program

US fashion company Kontoor Brands has announced the expansion of its Indigood program, an initiative that targets water savings during fabric construction.

The company first debuted its Indigood program in 2019 with the launch of a foam-dyed denim collection by its Wrangler brand. It has now expanded the program “to include any water savings technology in apparel fabric production that uses at least 90 percent less water than conventional fabric production”.

Wrangler announced last year it had saved more than 7 billion liters of water in the finishing phase of denim manufacturing thanks to the Indigood program, exceeding its 2020 goal of saving 5.5 billion liters. The US denim label also announced a new goal to reduce its water usage by 50 percent by 2030.

Lee, another brand in Kontoor’s portfolio, has saved more than 1 billion liters through the programme. The brand announced last year a target to increase Indigood-dyed products every year through 2025.

“Water is one of our most vital and precious natural resources, and as such, we are focused on advancing the sustainable and equitable management of water resources,” said Jeff Frye, Kontoor Brand’s vice president of product development and direct procurement, in a release.

Frye continued: “By expanding the Indigood program to include additional water-saving technologies, we’re giving our suppliers the opportunity to select the water savings technologies that work best for their production, while also meeting the growing consumer demand for products that not only look good, but also minimize the impact on the planet.”

Image: Wrangler, Facebook

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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