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Lenzing launches Tencel e-commerce platform

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courtesy of The Lenzing Group

The Lenzing Group is launching an e-commerce channel dedicated to its flagship textile brand Tencel to showcase the sustainable fibre.

The e-shop platform aims to enable consumers to make “informed purchases” on sustainable clothing and home textile products, explained Lenzing, while also becoming an integral element of the “digital first” strategy adopted by the Tencel brand, focusing on direct consumer engagements.

Harold Weghorst, vice president of global marketing and branding at Lenzing, said in a statement: “The pandemic has been a catalyst that accelerated the industry’s transformation towards digital presence and greater sustainability. Consumers are electing to buy from the comfort of their homes. Many are also rethinking what they actually need and look for sustainable alternatives where applicable.

“This is where the new Tencel eShop comes in. It does not only offer consumers a unique opportunity to find sustainable fashion and home textiles from different brands on one single platform, but also enables them to learn about how the raw materials used in their products are being made. We are excited to launch the e-shop with well-known fashion brands, and provide consumers an easy way to source eco-friendly goods.”

The Tencel e-commerce will bridge the divide between manufacturers and the end-consumer, added the fibre manufacturer, offering a curated edit of apparel and homeware made of Tencel branded fibres.

The Lenzing Group steps up digital-first strategy with first e-commerce platform to promote Tencel

Lenzing added that it hopes that the e-commerce platform will offer consumers a “trusted source to make sustainable purchases conveniently” and allow it the opportunity to educate and encourage consumers to make informed purchases when it comes to sustainable fashion.

The e-shop platform will feature more than 200 products made of Tencel branded lyocell and modal fibres, including apparel, denim, footwear and activewear from brands such as Levi’s, H&M, Mara Hoffman, Boyish, and Esprit. With consumers being directed to the respected brands to purchase the items.

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courtesy of The Lenzing Group

Available in English, the platform aims to drive “a paradigm shift toward eco-responsible production and eco-conscious consumption of fashion and home textile items,” added Lenzing.

The textile group said that it is looking to expand its brand partnerships on the platform and aims to triple the product count by the end of 2021.

Florian Heubrandner, vice president global textiles business at Lenzing AG, added: “We are thrilled to diversify our services and provide brands and retailers with a one-stop platform that connects with eco-conscious shoppers directly.

“As we continue to develop more sustainable textile solutions, we hope that this new e-commerce channel will evolve into one of our brand partners’ key consumer engagement channels. We also hope that consumers will enjoy a new one-stop platform that is not only convenient to use, but also empowers them to make informed purchases of sustainable clothing and home textile products.”

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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