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NEW COLLABORATION: Lacoste x Polaroid

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NEW COLLABORATION: Lacoste x Polaroid

Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid. The Crocodile strikes a pose in the boldest of brights from the rainbow. Get ready to let the color in with the collection dropping March
17.

Lacoste is seeing life through rose—or red, green, and yellow—tinted glasses again in 2021: unfiltered, close-up, and wide-angle. It’s about
changing perspective, putting your best foot forward, and living in the present. It’s a chance to make a fresh start and leave 2020 behind, to redial
and rethink the landscape to get ready to make new memories. The best way to good vibes is a brand-new collaboration between the crocodile
brand and the iconic Polaroid brand for a technicolor capsule collection that’s bold, colorful and fun.

GOOD VIBES ONLY

Polaroid has been capturing memories on glossy instant film for over 70 years—
from major events to private occasions— all in vibrant colors and warm tones.
For Spring 2021, Lacoste dug deep into this legendary, high-color, and cultural
heritage. Inspired by Polaroid’s famous rainbow logo from its first instant color film
developed in 1963, the Lacoste x Polaroid collection centers around the
distinctive blue, green, yellow, orange and red rainbow from the creative brand.
The Lacoste crocodile marches across bold, block-color backgrounds on
classic polos and hoodies, while polo dresses and shirts in oversized stripes make
for a supercharged silhouette that stands out. Accessories also feature the full-color
treatment, as white sneakers get subtle color-flash accents, tennis shoes go
rainbow-striped, and caps, watches and backpacks are a concentration of
high-energy sporty style. Look carefully and you’ll see the crocodile has taken
center stage with the pièce de résistance – a limited-edition Polaroid 600 instant
camera.
For Lacoste Live, archive Lacoste images are layered onto colorful oversized polo
shirts, hoodies, T-shirts and track pants.

NEW COLLABORATION: Lacoste x Polaroid

LIVING IN THE HERE AND NOW

Immortalized by Iconoclast in Marseille, in both natural and flash lighting,
dancers and skaters create a jigsaw in perpetual movement one frame at a time,
image by single image. United by the characteristic Polaroid rainbow
spectrum and the Lacoste pieces in the collection, each shot is a tribute to
joy, boldness, and freedom.

The collaboration drops online and in-store on March 17, when the
Polaroid rainbow will take the floor in a super- sized decor as the
collections comes to store windows.

KEY TAKEAWAYS

The Lacoste x Polaroid collection will be available online and in Lacoste stores and spaces from
March 17, 2021.

The Lacoste Live x Polaroid collection will be available online and in selected stores in Paris, New
York, Milan, London and Shanghai from March 17, 2021.

ABOUT LACOSTE

Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on
the world thanks to a unique and original lifestyle for women, men and children.

At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every
collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since
its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign
beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become
imbued with an emotional connection that raises them to the status of icons.

The Lacoste elegance – both universal and timeless – brings together a large community, in which everyone respects and
recognizes each other’s values and differences
LACOSTE is an international brand from MF Brands Group, established in 98 countries, throughout a network of 1100 shops.
For further information on LACOSTE
https://corporate.lacoste.com/

ABOUT POLAROID

Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. It wasn’t until
1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera
was born. In 1947 it became a reality with the first ever instant camera.

Today, Polaroid has analog instant photography at its core and represents the brand that people all over the world came to know and
love over the past 82 years. By unifying its entire product portfolio under one name, Polaroid is setting out its new vision to
be one cohesive global brand that will continue to create products that bring people together in human and meaningful ways.
Polaroid, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid OneStep, Polaroid SX-70 and
Polaroid Now are protected trademarks of Polaroid.

Contact
lacostepurple@purplepr.com

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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