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New trade show GenovaJeans to launch in September

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Image: courtesy of Candiani

A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability.

GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of immersive experiences. One of the highlights will include the Artejeans exhibition, featuring 36 jeans canvas works donated to the city by globally renowned Italian contemporary artists to establish an International Jeans Museum.

Italian jeans brand Diesel will showcase pieces from its private archive, along the city’s historical Via Pre’, which will be renamed for the occasion as La Via del Jeans and will feature interactive and performance lead installations.

Denim manufacturer Candiani will curate an immersive experience highlighting the damage caused by unsustainable production and present solutions to protect the environment and the future of the industry, including its latest Coreva technology, the world’s first compostable stretch denim.

Candiani and Diesel to launch yearly denim fair GenovaJeans

Alberto Candiani, global manager of Candiani, said in a statement: “We are honoured and eager to contribute to the rediscovery of the Italian roots of our beloved jeans. And yet denim is known to be one of the greatest polluters of the fashion industry.

“Therefore, we are proud to introduce, right here where jeans were born, sustainable innovations that allow us to clean up the industry and to keep wearing the iconic blue jeans without hurting the environment. Jeans have invaded the world starting from Genoa’s port and today, once again, we want to export the new generation of jeans to all those who care about them and about our planet.”

my alt text
Image: courtesy of Candiani

Genoa mayor Marco Bucci added: “Here is an extraordinary way to recover one’s origins by enhancing the history, identity, culture of Genoa, combining these characteristics with the regeneration of a part of our historic centre. The GenovaJeans project is all this and more: an international idea that is attracting the attention of the industry and that, we are sure, in September will unleash the inspiration of the Genoese and catapult onlookers and tourists to the city.

“The possibility of creating the via del Jeans in our alleys is part of a vast redevelopment project of the largest old city in Europe that the municipal administration is carrying out: creating the “jeans style” streets in the heart of the historic centre will be a real revolution, one of the jewels that Genoa can boast at an international level.”

Eco-Age, sustainability consultancy and owner of The Green Carpet Fashion Awards brandmark will lead the event concept and delivery of GenovaJeans, working with production company Pulse, who will debut a movie called ‘Jeans-The Genoa-R-Evolution’ with performer Jack Savoretti.

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Fashion

LFW SS22: Bora Aksu

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Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer

For this season’s collection, Bora Aksu presented an overload of taffeta throughout his signature exaggerated silhouettes, in a range of eccentric tea dresses and bold two-piece looks.

Within the collection, Bora Aksu offers up a striking colour scheme of bright pinks and blues among vivid greens and yellows. Layered silk taffeta lies at the centre of the selection, with the dramatic tailoring that has become Aksu’s trademark. The floral, weightless looks contrast strongly with the addition of structured jackets, trousers and trench coats, still each holding distinct silhouettes that bring together the designs.

18th Century references stem from the inspiration behind the collection Dutch socialite Mathilde Willink, with the label celebrating her exuberant soul and deeming her a ‘living work of art’. Willink, who died in 1977, was known for her extravagant style, catching the eye of Chinese-Dutch designer Fong Leng, who selected Willink as her muse.

Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer

Now used as the inspiration for Bora Aksu’s collection, the label aimed to compliment Willink’s hedonistic spirit through maximalist tailorings and explosive colourings. Knitted panels combined with excessive layering further nod to the socialite’s fashion, bringing a post-modern essence to the alternative bohemian looks.

A further 18th Century influence derives from that of antique dollhouses that generated the inspiration for Aksu’s handcrafted bags and accessories. Each item transcends Bora Aksu’s craftsmanship, with the designer aiming to ‘defy categorisation’.

Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
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Fashion

LFW SS22: Bora Aksu

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Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer

For this season’s collection, Bora Aksu presented an overload of taffeta throughout his signature exaggerated silhouettes, in a range of eccentric tea dresses and bold two-piece looks.

Within the collection, Bora Aksu offers up a striking colour scheme of bright pinks and blues among vivid greens and yellows. Layered silk taffeta lies at the centre of the selection, with the dramatic tailoring that has become Aksu’s trademark. The floral, weightless looks contrast strongly with the addition of structured jackets, trousers and trench coats, still each holding distinct silhouettes that bring together the designs.

18th Century references stem from the inspiration behind the collection Dutch socialite Mathilde Willink, with the label celebrating her exuberant soul and deeming her a ‘living work of art’. Willink, who died in 1977, was known for her extravagant style, catching the eye of Chinese-Dutch designer Fong Leng, who selected Willink as her muse.

Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer

Now used as the inspiration for Bora Aksu’s collection, the label aimed to compliment Willink’s hedonistic spirit through maximalist tailorings and explosive colourings. Knitted panels combined with excessive layering further nod to the socialite’s fashion, bringing a post-modern essence to the alternative bohemian looks.

A further 18th Century influence derives from that of antique dollhouses that generated the inspiration for Aksu’s handcrafted bags and accessories. Each item transcends Bora Aksu’s craftsmanship, with the designer aiming to ‘defy categorisation’.

Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
Image: Bora Aksu, Stefan Knauer
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Fashion

LFW SS22: Vivienne Westwood

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Vivienne Westwood
Image: Vivienne Westwood

English fashion designer Vivienne Westwood digitally presented her newest collection ‘Save Our Souls’ as part of this season’s London Fashion Week.

For spring/summer 2022, Westwood reverted back to her original anarchic style, with signature tartan pieces, mismatched prints and deconstructed looks. Taking influence from the label’s 1998 Tied to the Mast collection, pieces incorporate pirate-like detailings, Victorian-era inspired corsets and elements from 1800’s couturier Redfern.

Vivienne Westwood
Image: Vivienne Westwood

“I was tied to the mast and the clothes underwent a sea change,” said Vivienne, in the presentation’s description, to set the scene. “On a sailing ship when the tempest arose, everything had to be tied down or be washed away; the women and children were brough on deck and tied to the mast for safety of their lives as the sea engulfed them.”

Among the coordinated suits, relaxed loungewear and structured dresses, the designer noted the use of recycled and reused fabrics, as well as the implementation of special wool from regenerative farming. The use of sustainable materials fell in line with the number of political statements the presentation itself aimed to highlight.

In the description, the statement “We don’t accep government destruction” set the tone for the display, with further remarks revolving around war production, climate change and unneccessary arms sales.

Vivienne Westwood
Image: Vivienne Westwood

As anticipated, statement accessories were also a major highlight of the collection, with branded bags, both mini and oversized, holding their own against the eccentric apparel. Bulky necklaces and disproportionate hats were also among the selection, as well as an oversized choker saying ‘Sex’, a possible reference to the designers early days as a creator at Malcolm McLaren’s boutique, Sex.

Vivienne Westwood
Image: Vivienne Westwood
Vivienne Westwood
Image: Vivienne Westwood
Vivienne Westwood
Image: Vivienne Westwood
Vivienne Westwood
Image: Vivienne Westwood
Vivienne Westwood
Image: Vivienne Westwood

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