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New trade show GenovaJeans to launch in September

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Image: courtesy of Candiani

A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability.

GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of immersive experiences. One of the highlights will include the Artejeans exhibition, featuring 36 jeans canvas works donated to the city by globally renowned Italian contemporary artists to establish an International Jeans Museum.

Italian jeans brand Diesel will showcase pieces from its private archive, along the city’s historical Via Pre’, which will be renamed for the occasion as La Via del Jeans and will feature interactive and performance lead installations.

Denim manufacturer Candiani will curate an immersive experience highlighting the damage caused by unsustainable production and present solutions to protect the environment and the future of the industry, including its latest Coreva technology, the world’s first compostable stretch denim.

Candiani and Diesel to launch yearly denim fair GenovaJeans

Alberto Candiani, global manager of Candiani, said in a statement: “We are honoured and eager to contribute to the rediscovery of the Italian roots of our beloved jeans. And yet denim is known to be one of the greatest polluters of the fashion industry.

“Therefore, we are proud to introduce, right here where jeans were born, sustainable innovations that allow us to clean up the industry and to keep wearing the iconic blue jeans without hurting the environment. Jeans have invaded the world starting from Genoa’s port and today, once again, we want to export the new generation of jeans to all those who care about them and about our planet.”

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Image: courtesy of Candiani

Genoa mayor Marco Bucci added: “Here is an extraordinary way to recover one’s origins by enhancing the history, identity, culture of Genoa, combining these characteristics with the regeneration of a part of our historic centre. The GenovaJeans project is all this and more: an international idea that is attracting the attention of the industry and that, we are sure, in September will unleash the inspiration of the Genoese and catapult onlookers and tourists to the city.

“The possibility of creating the via del Jeans in our alleys is part of a vast redevelopment project of the largest old city in Europe that the municipal administration is carrying out: creating the “jeans style” streets in the heart of the historic centre will be a real revolution, one of the jewels that Genoa can boast at an international level.”

Eco-Age, sustainability consultancy and owner of The Green Carpet Fashion Awards brandmark will lead the event concept and delivery of GenovaJeans, working with production company Pulse, who will debut a movie called ‘Jeans-The Genoa-R-Evolution’ with performer Jack Savoretti.

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Fashion

Kalyaev to close factory

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Image: Caitlyn Terra

Business of Fashion has reported that Kalyaev, one of Russia’s biggest fur retailers, is closing its factory. Kalyaev says the decline in Russia’s fur trade is to blame, and they will be selling their remaining stock.

In addition to their factory, Kalyaev also runs 20 retail stores in Moscow and Kazan. The company has not said what would be done about these stores, or if they will also close.

“Over the past two years, the world has changed tremendously. Some of [these changes] are not very pleasant for our business. Many high fashion companies began to refuse to use natural fur in their products. This has led to a wave of widespread abandonment of the cultivation and sale of raw furs around the world,” the company said in a statement.

In fall 2021, previously the biggest time of the fur trade season, Russia’s fur trade volume declined 10 percent. In comparison to pre-pandemic numbers, the fall fur trade was down 90 percent. While some blame shifting consumer preferences, climate change is also to blame as less severe winters decrease the number of shoppers who would even consider buying fur.

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Despite Covid concerns, Milan fashion week men’s kicks-off

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Armani has cancelled but Fendi, Dolce & Gabbana
and Prada have opted for live shows at Men’s Fashion Week in Milan, which
kicks off Friday amid a fresh wave of coronavirus.

Despite hopes of a return to normal after two years of the pandemic, the
northern Italian city has been forced to adopt a “phygital” programme this
weekend, with some houses showing off their collections in person and others
going digital.

Giant Giorgio Armani’s decision last week to cancel its shows in Milan and
Paris sparked gloom.
But 16 brands including some of the biggest will have live shows — with
guests wearing an FFP2 mask and showing proof of vaccination — while 18
others are keeping it virtual.

The rest will present their fall-winter 2022-2023 collections by
appointment only.

Instead of the lazy clothes loved in the pandemic, when millions worked
from home, designers are focusing on the return to the outdoors world,
according to trends watcher Federica Trotta Mureau.

For many fashion houses “the new elegant look is ‘overshirts’, very loose
and flowing sweaters that perfectly replace shirts”, the editor-in-chief of
the Italian fashion magazine Mia Le Journal told AFP.

“The stars of the new collections are oversized down jackets that protect
against the cold, as well as padded nylon pants.”
Bright colours and patterns are in, perhaps to cheer wearers after months
of pandemic adversity, but also monochromatic outfits “with touches of
terracotta”.

After the woes of 2020, when Italy grappled with a punishing pandemic and
virus restrictions, Italian fashion revenue is expected to have grown by 20.5
percent to nearly 83 billion euros (95 billion dollars) in 2021.

The shows open with Ermenegildo Zegna, which in December made its debut on
Wall Street, becoming the first Italian fashion house to be listed in New
York.
“The world is changing and so is the way people dress. Formal is becoming
informal, high end,” CEO Gildo Zegna said at the time.
“We have given our brand a new direction, based on ‘luxury leisurewear’,
which generates good results.”(AFP)

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Dior reorganizes press team

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Dior has reorganized its press team. Giuseppe Sperandio is now the brand’s international press and public relations director for Christian Dior Couture and corporate communications. He will oversee womenswear, home, and childrenswear. He succeeds Sandrine Serre and Isabel Moessigner, who spearheaded press and public relations for international markets, and Europe and the Middle East. This is a promotion for Sperandio, who was previously Dior’s press, celebrities, and events director for Dior men. He’s worked at other LVMH houses including Fendi and Louis Vuitton.

Serre is moving over to Dior Men as press, PR, events, and celebrity international director. She previously worked for Dior Men from 2008 to 2016.

The appointments became effective on January 1. Both executives report to Olivier Bialobos, Dior’s chief communication and image officer.

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