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Olivia Attwood launches fashion collection with I Saw It First

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Olivia Attwood launches fashion collection with I Saw It First
Love Island and The Only Way Is Essex star Olivia Attwood has teamed up with I Saw It First to launch her first fashion collection.

The spring 2021 collection is “bold, bright and unapologetic – just like Liv,” explains I Saw It First and has been designed to offer the ultimate pieces to enjoy lockdown lifting.

Olivia X I Saw It First features graphic sweatshirts, dresses, tennis skirts, loungewear, denim, gilets, and lingerie, “everything you need to transition into spring,” states the online retailer.

Olivia Attwood launches fashion collection with I Saw It First

Commenting on her fashion collection, Olivia Attwood, said in a statement: “I’m really proud of this collection. I wanted it to be bright, sassy and loud, a bit like yours truly! I think after a year like we’ve had everyone deserves to have a little fun in their lives and in their wardrobes.

“If you can’t be extra now, when can you be? I was keen that it be really wearable as well though. I’m always running from job to house renovations and now (literally) running after Brad, so all the pieces are comfortable and perfect for when life gets busy.”

Olivia Attwood launches fashion collection with I Saw It First

ISawItFirst brand and buying director, Leanne Holmes, added: “We really feel that Olivia is a great fit for the brand. She’s relatable, fierce, funny and could be your older sister or your best friend. Her personality lends itself so well to spring fashion, as you can start being a little bolder and more fun as the weather gets better. After such a tough year for so many, we wanted this edit to be about fun and freedom and I think we’ve achieved that.”

Prices for Olivia X I Saw It First range from 4 to 80 pounds.

Olivia Attwood launches fashion collection with I Saw It First

Olivia Attwood launches fashion collection with I Saw It First Images: courtesy of ISawItFirst

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Fashion

Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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