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One Direction’s Niall Horan invests in Gym+Coffee

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courtesy of Gym+Coffee

One Direction singer Niall Horan has taken a minority stake in Ireland’s leading athleisure brand, Gym+Coffee, to support the brand’s ambitions to expand internationally.

In a statement, Gym+Coffee said that its deal with Horan was more than just investment, adding that they had entered into a “significant partnership” with the singer to raise the profile of the brand internationally.

Gym+Coffee launched in 2017 and describes itself as one of the fastest-growing businesses in Ireland and the UK, and Horan isn’t the only celebrity investor, Irish rugby player Brian O’Driscoll was an early investor in the business.

How much Horan has invested in the business has not been disclosed.

Commenting on becoming a shareholder of Gym+Coffee, Horan said in a statement: “I’ve been a fan of Gym+Coffee for some time both as a brand and a business. I love the idea of the community they created around the brand and their goals to Make Life Richer.

“The first time I bought some Gym+Coffee gear I was struck by the high quality of the clothing and I was delighted to see they were an Irish brand with a serious team behind their operation. As I looked into it more, I started to understand their ambition and I’m delighted now to become part of the team that will hopefully bring the brand to a wider audience.”

Gym+Coffee plots international expansion following investment from singer Niall Horan

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courtesy of Gym+Coffee

Horan added that he visited the new Gym+Coffee Westfield Clubhouse on opening weekend last year and was “hooked”.

“I was struck at how a young brand from Ireland was starting to make an impact on the international market,” added Horan. “I realised there were some good synergies between us, and the relationship took off from there, ending with me investing into the company and becoming part of the team.”

The athleisure brand is entering what it calls “an exciting period of growth” after opening two new retail stores in the last six months at
Westfield London and The Trafford Centre in Mancheste. Adding that it has set its sights on international expansion, with plans for further retail ‘Clubhouses’ to open in 2021.

Gym+Coffee chief executive Niall Horgan commented: “We are so excited for Niall to officially come on board and support a business like ours. Over the last 10 years Niall has represented Ireland with optimism, inclusivity, energy and positivity on a global stage and has become a household name across the world. He is what we aspire to become as a business. We hope that with his guidance and direction Gym+Coffee can emulate some of the success he’s had and proudly represent Ireland internationally.”

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courtesy of Gym+Coffee

Niall Horan backs Irish athleisure brand Gym+Coffee

The Irish brand states that the worldwide athleisure clothing industry has “been a booming category for some time,” accelerated by the impact of Covid-19 and is expecting to surpass 500 billion US dollars in 2022 while e-commerce sales have increased 1,000 percent in the last 12 months.

“The opportunity this presents is huge and the appetite for high quality, on-trend, responsible and functional athletic clothing continues to grow. Gym+Coffee are excited to continue to strengthen their brand and community, with the advice and support of an international partner in Niall Horan,” added the company.

Gym+Coffee offers its clothing through its e-commerce platforms in the UK, Europe, North America, Australia and New Zealand and will soon have seven clubhouses in Ireland and the UK.

In 2020, it launched its first collection of sustainable athleisure products made from up to 100 percent recycled polyester and said it continues “to broaden our positive impact through partnerships” with organisations like One Tree Planted, Waste2Wear and The Sanctuary Runners.

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courtesy of Gym+Coffee

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Nilit partners with The Ocean Foundation

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Image: Sensil Facebook

Nylon brand Nilit has partnered with The Ocean Foundation on its Blue Resilience Initiative.

Joining The Ocean Foundation’s Blue Resilience Initiative, the collaboration aims to protect essential ocean meadows and other coastal habitats. According to Nilit, marine grasslands are being damaged at the rate of two football fields per hour. As important oceanic ecosystems, the grasslands help to reduce global warming by taking CO2 from the atmosphere.

Nilit, which also owns sustainable brand Sensil, has previously stated that protecting the oceans and reducing CO2 is part of its Total Product Sustainability Program. Recently, it reduced CO2 emissions at its main facility, and has utilised clean energy techniques at its manufacturing plants.

“NILIT and The Ocean Foundation can affect both sides of the ocean health equation and, together, make a more substantial impact on the well-being of our oceans and our planet,” said head of global marketing at Nilit, Sagee Aran.

The Ocean Foundation’s Blue Resilience Initiative focuses on coastal reconstruction and providing carbon offsets for foundations, corporations, donors and events. Its work notes the ecological and social impact that coastal areas have on the world, with man made infrastructure degrading nature’s natural defense mechanisms. The Blue Initiative seeks to restore and protect these coastal habitats.

“We are excited to join in The Ocean Foundation’s crucial work to protect the marine ecosystems that sustain life in the oceans and on land,” said Aran. “The Ocean Foundation investment, we have expanded our vision far beyond the traditional supply chain structure so that we can more rapidly and effectively bring about positive environmental impact.”

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Nordstrom and Nike partner with Black Owned Everything

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Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

Multibrand retailer Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder Zerina Akers.

The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed alongside new Nike and Jordan collections in the Nordstrom x Nike dedicated online space.

Labels included in the curation are William Okpo, Sammy B, L’Enchanteur and handbag designer Brandon Blackwood.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“When we launched Black Owned Everything back in February of this year, partnerships like Nordstrom x Nike were exactly the type of activations I had in mind to amplify the reach of the Black designers whom I work with and mentor,” said Akers, in a release.

She continued: “This intersection of well-established brands and emerging designers is where the progress of Black Owned Everything’s mission takes place.

“The inclusion of these selected designers is a big step for their individual career paths and an even bigger step in the right direction for the American marketplace and beyond.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“This curation is a fun mix of fashion and lifestyle pieces for the people who are keen to street trends and enjoy functionality.”

Simultaneous with the online presence of the collection, Black Owned Everything merchandise will also be available at four Nordstrom x Nike pop-ups in US-based Nordstrom stores.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
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Sustainable flea market site Farly to launch in UK

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Image: Farly
Image: Farly

Fashion marketplace Farly has announced it is set to launch in the UK on November 11, bringing its flea market approach of resale to new vintage-loving consumers.

Marketed as a virtual flea market, the site hopes to reinvent shopping in a fun and carefully curated way. Its concept revolves around virtual shop windows and mood boards intended to inspire visitors.

Farly looks to appeal to independent sellers, small retailers, artists and curators, providing potential users with the option to design their own shop window through image uploads and editing tools, helping to enhance their offering.

Image: Farly
Image: Farly

“As the world prepares for the United Nations Climate Change Conference (COP26) summit this November, the importance of climate change and looking after our planet has been more prominent than ever,” stated Farleigh Hungerford, Farly’s founder, in a release.

She continued: “Farly only encourages the sale of vintage, pre-loved and second-hand items and we really encourage sellers to have sustainability at heart, from packaging to thinking about the origin of the product all the way to the end of the items’ life cycle.

“Farly adds to this message with the core values at the heart of the business, encouraging users to re-use, recycle and restyle.”

The platform will also feature a reward system, called Farly Points, where sellers can earn points through promoting sales from curated items in their virtual shop windows. Building up points can contribute to discounts for users with the monetisation of their displays.

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