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Ralph Lauren unveils scalable zero-wastewater cotton dyeing system

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Ralph Lauren unveils scalable zero-wastewater cotton dyeing system

Ralph Lauren Corporation has launched Color on Demand, a “revolutionary” dyeing platform that aims to transform the way the fashion industry colors cotton.

The multi-phased system dyes cotton more sustainably, more effectively and faster than other methods, according to the brand, and aims to eventually deliver “the world’s first scalable zero wastewater cotton dyeing system”.

The dyeing stage of garment production is one of the most damaging to the environment. Every year, trillions of litres of water are used for fabric dyeing alone, generating around 20 percent of the world’s wastewater, according to the company.

Color on Demand aims to tackle that issue by using a set of technologies to enable the recycling and reuse of all water from the dyeing process. As well as slashing water usage, the new system reduces the amount of chemicals, dye, time and energy used in the cotton dyeing process, according to Ralph Lauren.

Additionally, the system can color cotton at any point in product manufacturing, rather than at the outset, enabling significantly shorter lead times for making product color decisions. This is another industry first, the brand said.

By 2025, Ralph Lauren aims to use the Color on Demand platform in more than 80 percent of its solid cotton products.

“Traditional color dyeing is one of the most polluting practices in our industry, and as a global brand, we recognized the need to create a scalable solution,” said Halide Alagöz, the brand’s chief product and sustainability officer, in a release.

“Color on Demand significantly reduces the environmental impact of dyeing cotton, and as an added benefit, will enable us to better balance inventory and meet personalized consumer demands faster than ever before.”

Ralph Lauren linked up with four leading experts in different fields to create the new system. The company worked with materials science company Dow, sustainable garment and fabric finishing company Jeanologia, textile dyes and chemicals specialist Huntsman Textile Effects, and global technology leader in dispensing and mixing solutions Corob.

As part of the first phase of Color on Demand, Ralph Lauren used Ecofast Pure Sustainable Textile Treatment, a pre-treatment solution developed by Dow for cotton textiles. When used with existing dyeing equipment, Oecofast Pure uses up to 40 percent less water, 85 percent fewer chemicals, 90 percent less energy and has a 60 percent reduction in carbon footprint compared to traditional cotton dyeing processes, according to Ralph Lauren.

Ralph Lauren is integrating this process into its supply chain and will launch products using this technology later this year.

Image: Ralph Lauren newsroom

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Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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