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Sweaty Betty partners with ReBound to better serve international customers

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courtesy of ReBound Returns

Premium sportswear brand Sweaty Betty is partnering with global returns management platform ReBound to offer rapid returns to a new wave of international shoppers.

Sweaty Betty reported triple-digit digital growth in 2020, with total revenues increasing by around 60 percent, despite many of its 62 worldwide boutiques facing lockdown closures. It is partnering with ReBound Returns to keep pace with the demands of its rising number of international online customers.

The brand offers a premium returns policy with free returns worldwide and a generous 45-day return window, so as returns continue to increase in line with their e-commerce success, the shift to managing returns online supports their global growth.

Sweaty Betty said in a statement that ReBound Returns was chosen to help it “scale and retain this new wave of UK and international online shoppers, who expect a quick, convenient and transparent returns experience no matter where they are based”.

ReBound Returns will manage all Sweaty Betty returns across the UK, as well as its core e-commerce markets across the US, Ireland and Australia.

The ReBound-powered process will offer customers a seamless digital returns journey to return items through the ReBound online portal. Even shoppers without a printer can now register returns via mobile with ReBound-powered QR code options, giving Sweaty Betty’s active customers the ability to return on the go.

Sweaty Betty to offer international rapid returns with ReBound Returns

The shift to online return registration aims to offer Sweaty Betty greater visibility over what’s coming back and the reason for the return before the parcel has even been sent back, added the brand.

In addition, the brand will also be able to action shopper refunds far more quickly, with the technology alerting warehouse staff that an item is incoming so they can prepare to open and verify the package as soon as possible.

Mark Smith, Sweaty Betty chief operating officer, said in a statement: “Over the last 12 months we’ve seen customers around the world shop with us for the first time as they search for products to support their fitness and lifestyle needs. These customers all deserve the same convenient, quick refund and exchange service, whether they’re stood inside one of our boutiques or registering a return online.

“We’re excited to work with ReBound to improve our returns service and ensure our end-to-end customer experience matches the demands of the world’s increasingly savvy online shoppers.”

Graham Best, ReBound Returns chief executive, added: “Sweaty Betty has been at the forefront of the world’s booming activewear sector during lockdown, showing that effective pre-planning and investment in e-commerce reaps rewards.

“We have been really impressed with Sweaty Betty’s forensic approach to their returns project plan, from selecting the right returns partner to appointing a steering committee spearheaded by the VP of special projects to guide the project launch. This is a substantial investment for the brand which is expected to deliver a significant ROI, particularly in the area of customer satisfaction.”

ReBound Returns manages over 100 million returns transactions per year, and its customers currently include Asos, Gymshark, JD Sports and Missguided.

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Fashion

Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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