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Waste2Wear: A crisis turned an opportunity

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Waste2Wear: A crisis turned an opportunity

Circularity is the hottest kid in town. Players across the fashion industry are increasingly investing in more sustainable products and ways of working. Although 2020 was a tough year for many in the retail industry, the company Waste2Wear grew their business significantly: The crisis actually made many large brands realize the necessity for change, including shifting to recycled materials in uniforms, shopping bags etc. With the unique blockchain solution allowing full transparency and traceability for their recycled fabrics, Waste2Wear got several global brands on their customer list in 2020.

Waste2Wear started research on how to use polyester from recycled plastics in the early 2000s, and has made high quality RPET based products since 2008. The experience and knowledge about working with a source material quite different from virgin polyester enables the team to deliver a large variety of textile qualities and finished products. Working with brands like Fabienne Chapot and Perfect Moment gives the opportunity to continuously develop new materials in top quality.

Sharing the story with end users

The main beneficiary of more sustainable fabrics are the environment and workers involved in the supply chain. But there is no contradiction between this and financial success of brands. Customers are increasingly looking for sustainable options, and demanding transparency.

Waste2Wear has been a pioneer in implementing blockchain verification through the supply chain. This secures the authenticity of the RPET and RPP (used in bags) and reduce the risk of subcontracting. At the same time, it offers a unique possibility for the brands to share their sustainability-story with the end customers.

A QR code on the labels or product (e.g. shopping bags) gives any user insight in where the material is sourced and how the product is made. Any smartphone with internet connection can be used to see detailed information about the recycling, and more information about sustainability initiatives by the brand can be added.

Waste2Wear: A crisis turned an opportunity


Try yourself: Scan the code on the picture to see

The RPP bag is an invention by Waste2Wear. The research team at the company has developed a process to use plastics from inside of fridges, air conditioners etc. to make non-woven fabrics with excellent characteristics for shopping bags and packaging for e-commerce.

Helping the oceans

The area where plastic waste has the most harmful impact is the oceans. If waste is not well managed and plastics end up in the water, ocean wildlife is directly harmed. Waste2Wear has partnered with plastic pickers along the waterways to make plastic waste in high risk of ending up in the ocean into a valuable resource. Waste2Wear can make fabrics with up to 30% of polyester from ocean plastic, which is the highest ratio in the industry.

An important issue related to polyester fabrics is the shedding of micro plastics.
The latest research estimates that 4% of micro plastics in the ocean comes from washed clothes., compared to for example 16% from old car tires
link text.

As a leader in research and development for recycling in the fashion industry, Waste2Wear wish to build a community for brands and people interested in circularity. Follow their Instagram, LinkedIn or website for news on products, research and recycling information.

www.waste2wear.com


Header image: All polyester used by Dutch brand Fabienne Chapot is RPET from Waste2Wear.

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Video: Anne Barge SS22 collection

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Video: Anne Barge SS22 collection

In this video, fashion label Anne Barge has presented its SS22
collection at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: VRAI Magazine via YouTube

Photo credit: VRAI Magazine, YouTube

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Fila collaborates with Flock Together initiative on capsule

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Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

Sportswear label Fila has unveiled a collaboration with birdwatching initiative Flock Together in the form of an apparel and footwear capsule, to be exclusively sold through LN-CC.

In a range of hike-wear gear made for urban exploring, the collection intends to bring people into nature and engage with their community. The selection includes a reinvented version of the Fila Trailblazer hiking shoe and two shearling fleece designs.

The colourways of the line are inspired by the Kingfisher bird, with a scannable near field communication (NFC) tag present in the hiking shoe that takes buyers to a dedicated page outlining the best places in the UK to spot a Kingfisher.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together

15 percent of all sales of the collection will go towards the Flock Together community fund.

Buying and creative director at LN-CC, Reece Crisp, expressed his enthusiasm over the collaboration in a release, stating: “We’re super excited for LN-CC to be part of this project.

“Flock Together encompasses everything that’s great about community and wellness, two driving forces that are integral to LN-CC too.

“Flock Together’s growth has been both a reaction to, and antidote from, a difficult eighteen months by bringing people together and encouraging outdoor consciousness, so we are honoured to share our platform in amplifying its much-needed positivity while working with Fila in creating this tribute to the Kingfisher.”

Flock Together, founded back in the 2020 covid-19 lockdowns, brings BIPOC together to engage in birdwatching and other nature-oriented activities.

It has previously partnered on an event with Timberland, hosting a range of spoken word presentations at the nature reserve, Woodbury Wetlands. Sponsored by the apparel label, the event aimed to promote the voices in its growing community adjacent to guiding guests through the nature reserve.

Image: Fila x LN-CC x Flock Together
Image: Fila x LN-CC x Flock Together
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Video: Jenny Yoo SS22 collection

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Video: Jenny Yoo SS22 collection

In this video, fashion label Jenny Yoo has presented its SS22 collection
at New York Bridal Fashion Week (NYFW).

Watch the video below.

Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace.

Video: Jenny Yoo via YouTube

Photo credit: Jenny Yoo, YouTube

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