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WODEN: durable quality sneakers with a simplistic design and a sustainable approach

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WODEN: durable quality sneakers with a simplistic design and a sustainable approach

Carsten Holm

WODEN is a Danish sneaker brand founded by Carsten Holm in 2013.
“Ever since WODEN was just a simple idea and some raw sketches made by hand I have known that the brand would be value driven. Some saw it as an obstacle, but for me it has always been a key motivator. My journey has had its bumps along the way and after almost two decades in the shoemaking business I know that I can always do better. Today, that approach is the essence of WODEN and I am proud to have shown that it works.”

Who We Are

The name WODEN stands for Works of Denmark. Staying true to our Scandinavian heritage has allowed us to focus on what really matters: creating durable quality sneakers with a simplistic design and a sustainable approach. It’s not just about creating another sneaker. We care to meet and match the demands of women and kids on the go. We do that by focusing on craftsmanship, functionality and that perfect fit. WODEN is designed to last and crafted to be worn all day long.

With the greatest respect for the environment, we work with a sustainable approach:

Reduce
Reuse
Recycle

More than just another sneaker brand

For every WODEN collection we want to do better. Awareness of and knowledge about materials is how we push the barrier for more sustainable manufacturing. We use materials such as fish leather, cork, algae, recycled polyester, natural rubber soles and LWS Gold Certified leather in our production.

The WODEN puzzle

Each WODEN sneaker consists of more than 100 distinctive components from different facilities. That’s a pretty impressive puzzle if you ask us. Different components from different facilities.

Natural Soft Sneakers

As a result of two years of product development we have created our dual density polyurethane midsole.We call it: Natural Soft™. The frame for the polyurethane midsole is made in a strong density and the sole’s center consists of ultra-soft polyurethane. The location of the material is carefully designed to provide a more cushioned and shock absorbing sole for added comfort. You haven’t experienced comfort until you’ve worn our Natural Soft Sneakers.

WODEN: durable quality sneakers with a simplistic design and a sustainable approach

We Know You

We know you believe in the beauty of quality-consciousness and great craftsmanship. You are independent, vibrant and do not compromise on neither aesthetics nor on comfort. Why should you? You care for and respect our environment and value our sustainable approach. Your sneakers are your everyday hero and a true companion. That is why you deserve the perfect pair of WODEN sneakers.

Double Digits In Green Growth

WODEN have had double digits growth since the brand was established almost eight years ago. In 2020 we were awarded the third ‘Gazelle prize’ for our growth in revenue by the leading Danish financial newspaper, Børsen.

We are on a journey and we keep exploring new markets and seek out even better collaborations with our existing customers. With that approach we have shown that WODEN is internationally scalable and that a value driven business can be a profitable one. This is just the beginning and now you are a part of our journey.

Small actions can lead to big changes. As long as we put one foot in front of the other.

Read more about WODEN on the brandpage: fashionunited.com/companies/woden

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Fashion

GREYDER LAB AW21 Collection – Made of new innovative materials like cactus leather

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GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

YES, the sustainable footwear fashion brand of this moment GREYDER L A B has launched its first Fall/Winter collection! Although saying goodbye to summer comes a little too soon for some, many are also looking forward to combining their outfits again with different layers that include jackets, long pants and cool high boots of recycled materials from the GREYDER L A B brand!

The Fall/Winter Collection ’21 is about the ‘Class of the Future’. GREYDER L A B ‘s aim is to show and teach people how to make the world a little better and more sustainable, together, in a fashionable, funky and positive way. Where people are open to new things, chill with each other and laugh with each other. Where every single person can be themselves. To create something cool for each, in the most sustainable way by using materials such as cactus, PET-bottles fished from the sea, coffee waste, gym floors, recycled cotton, cork and sugarcane.

Upgrade your look and go for a new style with GREYDER L A B men’s high tops. In GREYDER L A B ‘s fall men’s collection, you’ll find a huge selection of sustainable materials, different colors and different styles. All to express yourself.

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

High-top JAKE

Say hello to JAKE, high-top JAKE. Of which the upper is made of a mix of Recycled Canvas and LWG leather, and the sole is made of Recycled Rubber and Coffee Waste. With its leather lining and comfortable removable Leather Working Group leather footbed, which is by the way implemented in every model, you not only create a winning style, but also walk mega comfy!

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Images: White sneaker: BOB – Made of LWG-leather, Recycled TR and Recycled Cork
Red sneaker: VLAD – Made of Recycled Canvas, Recycled TR and LWG leather

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Beige lace-boot: CARLY – Made of Recycled PET bottles and LWG leather

Boost your shoe collection with sustainable fashion of GREYDER L A B ’s collection of versatile women’s sneakers and boots for the new season. Whether you go for cactus material or LWG leather… From knee-high casual boots to chunky boots, and everything in between, GREYDER L A B’s new collection of women’s boots has something for everyone. Whether it is a chelsea or a high-knee boot, both look killer with tights with a cool dress or frayed jeans. Besides that, with every GREYDER L A B shoe they will invest in preserving nature with their GREYDER L A B Forest Fund. So, what are you waiting for? Greyder Lab’s new collection of women’s boots will nail your wardrobe!!

GREYDER LAB AW21 Collection - Made of new innovative materials like cactus leatherGREYDER LAB AW21 Collection - Made of new innovative materials like cactus leather

Meet Boot RUBY

A must-have for each women’s feet! The upper is made of Leather Working Group leather and Thermoplastic Rubber. And, because these eco boots are made on a basis of custom-made shoe lasts and because they have a removable Leather Working Group leather footbed, they give you excellent foot-support as well. Ruby is also available in gold, made from cactus.

Read more about GREYDER LAB on the brandpage: fashionunited.com/companies/greyder-lab

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Fashion

Nilit partners with The Ocean Foundation

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Image: Sensil Facebook

Nylon brand Nilit has partnered with The Ocean Foundation on its Blue Resilience Initiative.

Joining The Ocean Foundation’s Blue Resilience Initiative, the collaboration aims to protect essential ocean meadows and other coastal habitats. According to Nilit, marine grasslands are being damaged at the rate of two football fields per hour. As important oceanic ecosystems, the grasslands help to reduce global warming by taking CO2 from the atmosphere.

Nilit, which also owns sustainable brand Sensil, has previously stated that protecting the oceans and reducing CO2 is part of its Total Product Sustainability Program. Recently, it reduced CO2 emissions at its main facility, and has utilised clean energy techniques at its manufacturing plants.

“NILIT and The Ocean Foundation can affect both sides of the ocean health equation and, together, make a more substantial impact on the well-being of our oceans and our planet,” said head of global marketing at Nilit, Sagee Aran.

The Ocean Foundation’s Blue Resilience Initiative focuses on coastal reconstruction and providing carbon offsets for foundations, corporations, donors and events. Its work notes the ecological and social impact that coastal areas have on the world, with man made infrastructure degrading nature’s natural defense mechanisms. The Blue Initiative seeks to restore and protect these coastal habitats.

“We are excited to join in The Ocean Foundation’s crucial work to protect the marine ecosystems that sustain life in the oceans and on land,” said Aran. “The Ocean Foundation investment, we have expanded our vision far beyond the traditional supply chain structure so that we can more rapidly and effectively bring about positive environmental impact.”

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Nordstrom and Nike partner with Black Owned Everything

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Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

Multibrand retailer Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder Zerina Akers.

The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed alongside new Nike and Jordan collections in the Nordstrom x Nike dedicated online space.

Labels included in the curation are William Okpo, Sammy B, L’Enchanteur and handbag designer Brandon Blackwood.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“When we launched Black Owned Everything back in February of this year, partnerships like Nordstrom x Nike were exactly the type of activations I had in mind to amplify the reach of the Black designers whom I work with and mentor,” said Akers, in a release.

She continued: “This intersection of well-established brands and emerging designers is where the progress of Black Owned Everything’s mission takes place.

“The inclusion of these selected designers is a big step for their individual career paths and an even bigger step in the right direction for the American marketplace and beyond.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything

“This curation is a fun mix of fashion and lifestyle pieces for the people who are keen to street trends and enjoy functionality.”

Simultaneous with the online presence of the collection, Black Owned Everything merchandise will also be available at four Nordstrom x Nike pop-ups in US-based Nordstrom stores.

Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
Image: Nordstrom x Nike x Black Owned Everything
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